No-one can deny that at some stage of their lives they have been lost. This is especially the case in the fairy tale (or horror) scenario of being lost in the dark and dangerous woods or forest. But had there been visible road or path signs along the way, no one need have got lost. The signs also need to be clearly scribed in the sense that clear directions are given alongside those of warnings of potential hazards.
Every other person on this earth needs to commute daily. No-one can deny that at some stage of their lives they have been negatively affected by a harsh roadside accident. These events are particularly traumatic for those that are affected, and if you are one of the fortunate few to have never been in a car crash, you will have witnessed the consequences of at least one. If not in the flesh, you will have seen in it on your nighttime news channel.
Most people that need to use the roads ahead are in agreement that such horrific road accidents could all have been avoided had the proper signage been displayed. The safety factors go beyond the public and country roads, by the way. Wayfinding signs can and should be used on the site of large-scale industrial complexes. As a small to medium sized business handler, you could be utilizing these signs too, in the interests of your business and for the safety of your staff and customers.
Provided that the signs have been professionally designed and manufactured, there can be no single reason why any single person ever needs to get lost or be harmed by looming dangers. And if you are a business handler, you would surely want your customers to find you.